At WorkCast, our Online Events Team helps to deliver thousands of online events with a multitude of clients, with topics ranging from veterinary nursing, to email marketing to aircraft maintenance!
No matter what the event or topic, a number of key webinar tips will help you to present a successful webinar and remove as much stress as possible.
1. Organise where you'll be running the event from
One of the major benefits of a webinar is the ability to present from anywhere in the world. This can, however, come with it’s problems, mostly through background noise or interruptions. If you’re presenting, organise a nice quiet environment with a good quality landline phone and a reliable internet connection, preferably wired.
If you’re presenting from home, send everyone out for the day, and attempt to minimize unexpected interruptions, for example a note on the door for the postman or ask a relative if they can have the dogs for the duration of the webinar.
If you’re at work put a note on your door or book a quiet meeting room and lock yourself away!
2. Engage with your attendees
Don’t forget that the WorkCast platform allows you to interact with your audience in a number of ways. If you are running a webinar for 30 minutes or longer you must make the most of these in order to keep the audience tuned in and engaged.
You can also measure these through the WorkCast platform, so next time you have a good idea of which features resulted in the most interaction.
3. Prepare your content in advance
It may sound obvious but get your presentation prepared in plenty of time before the event. This allows you to practice both on your own and in the platform and to make the presentation sound as natural as possible.
In addition to helping with the flow of the event, this will also highlight any areas of the presentation that may need amending or trimming down. You may find if you go over the booked time your audience starts to drop.
4. Practice. Practice. Practice!
If you’ve got the date booked for your webinar or online event, make sure you log into the platform a couple of days beforehand to familiarise yourself with the webinar platform and figure out what you’ll need to be doing on the day.
If you need any assistance book in a rehearsal with one of our Event Managers and we can walk you through how the platform works.
5. Have a moderator
If you’re presenting, try to avoid other distractions such as incoming questions or chat from the audience.
Wherever possible, organise for another presenter to act as moderator, introducing the session, looking after any polls and moderating the questions and asking you to answer them. This breaks up the flow quite nicely between introduction, main body and questions and answers.
6. Log in with plenty of time
To make the day of the presentation as stress free as possible, log in with plenty of time before your session is due to begin.
If you are running a monitored or managed event your Event Manager will be available an hour before the event.
Logging in early means you will be able to do a final check of your powerpoint slides and chat to your fellow presenters, without the audience being able to see or hear you.
7. Remember, it's international
“Good afternoon” might be correct for where you are, but it may not be for your audience. Think about your audience and tailor your opening and closing statements to reflect this.
Alternatively keep the introduction fairly open, if you are targeting a global audience, “Welcome” or “Greetings” may be a good option.
8. Know what you're going to do if it all goes wrong
Plan for the worst and hope for the best! If you lose your internet connection or your phone gets cut off what are you going to do?
Simple steps to follow will make any situation immediately less stressful. Try to always have a printed or local version of your slides with you, so you can continue to present without internet connection. Remember your moderator or fellow presenters can transition your slides for you while you log back in.
If you lose your phone connection your moderator can come back on the line and keep the audience informed, the Auditorium Interactions in the WorkCast platform also offer you a way to push out a message while you dial back in.
Above all stay calm.
9. Be conversational
While your audience may not be in the room with you, you must remember you are speaking to human beings, so use language and terms that your audience will understand.
If you are pre-recording your content don’t over edit, keep it conversational, a natural pause is fine. Finally during the Q&A don’t be afraid to say that you will answer a question offline, the Q&A allows you to talk to the moderator so that should help to keep it natural.
10. What next?
When you are closing the webinar remind your audience what happens next.
Let them know where they can access an on-demand copy. If you are sending emails let them know, this way they will know to keep a look out for them. We often get asked about access to slide decks or materials, if the attendees will have post event access let them know.
Follow these webinar tips and you presenting experience should be smooth and stress free.
By Anthony Hart
Anthony is one of WorkCast's longest standing team members and has seen WorkCast grow to the market leading Platform it is today. Since joining WorkCast, Anthony has developed a full online platform delivery process. He's looked after some of the World's largest companies to help them deliver successful and fully interactive online events. There's not a single type of online event that Anthony hasn't managed or ran - from single webinars to fully interactive, complex virtual events ran in multiple time zones! He constantly ensures his team of Event Managers and Customer Support Team goes the extra mile to help WorkCast customers and event attendees have a smooth and highly effective event experience.