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The new generation of Webinar software uses the cloud and video streaming technology to bring massive scale, web site quality design and, most importantly, reliability to webinar users.
In the beginning, meeting tools and early webinars were about collaboration. The goal was to share desktops and work on documents together. Due to the fact that this type of event focused on connecting a small group of attendees together, they have run into problems when trying to upscale and adapt to the '1 to Many' model popular today.
Cloud based webinar solutions use standard HTML, just like your website. They don’t need any software to be installed, because they work in a browser. This gives richer experiences for attendees, high level design opportunities and video quality streaming live to all devices.
It’s no longer acceptable for a Marketing Webinar to look like an old-school chat box. If you wouldn’t publish your website using only the basic Wordpress or Adobe brand, then why do so with your webinars?
The providers of early online events scaled up their products to try to meet the expectations of webinar users. By introducing plugins and downloadable app infrastructure they were able to develop a solution. For marketers who need a professional webinar design, cloud based is the way to go.
Desktop webinars are only as stable as the network provider your Presenters are on. Unless you know you have a 100% reliable connection for all presenters, it could be an unnecessary risk.
Webinars run through the cloud can reduce this issue. Each individual (presenter or attendee) connects to an worldwide hub. In contrast traditional webinar options work from a shared desktop principle which means the host connection needs to be bigger, faster and more reliable.
Because cloud based webinars run on a similar principle to websites (i.e. are HTML compatible) you can embed them into web pages, or landing pages. This allows you to run webinars using your standard Marketing Automation workflow, integrate webinar content into your existing campaigns, and also track key metrics using your marketing automation platform’s analytics.
Cloud webinar platforms safely support embedded video in slides and animations. This means marketers can embed videos into slides to bring life to the event. Trying this with a desktop share webinar product generally results in event meltdown! The desktop PC and connection are not capable of playing the video and streaming it at it’s intended quality. The result is stuttering video or webinar software crash!
Marketers should be focused on getting attendees to their webinars and on ensuring the content is great. However, all too often, the webinar setup can get in the way. You need to make sure that all presenters have been setup correctly, have their slides ready, have removed all animations and videos, and know how to control the software.
With cloud webinars, the process gets much simpler as it’s just a matter of uploading slides, dialling into a presenter phone bridge and pressing ‘broadcast’. The audio is streamed with the slides, the event is controlled in the cloud by the Marketing team or even through a Managed Service. It’s an easy to control, simple to deliver, outstanding lead generation and communication channel!
Learn how to create webinars that not only convert but engage your audience as well by downloading our latest Webinar Handbook.
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