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It’s a familiar story. One that so many businesses running webinars, have encountered.
Hours of painstaking work to create the perfect slide deck.
Countless rehearsals with organisers and speakers.
Adequate promotion of the event to generate viewers.
Then, the post-event attendance figures show up.
And they’re a huge disappointment.
Applicable to you?
Try these 6 lead generation ideas to help increase your webinar conversion rates:
Creation of a promotion plan for your webinar needs to be one of the first things discussed, when the decision is made to run an online event.
The methods, the people involved, the target audience etc.
All this should be considered during the early stages of planning.
Implement a marketing process, whereby you:
Some would say this is a no-brainer.
But it’s very easy to forget that you should be running an event for the audience, not to satisfy your own objectives and targets.
Creating a webinar that covers a topic you might consider interesting, may not particularly be of interest to your prospective attendees.
Sure, those who sign up may do so because it’s relevant to them somewhat.
But, has it galvanised them enough that they attend the Live event?
Choose a topic, to base your webinar around, that will really hit home with your prospective attendee base.
Do this, and you’ll notice your conversion rates will sharply rise!
Bombarding people with questions on the registration form is bad enough.
But making your auditorium difficult to navigate, takes it to another level of inconvenience for viewers.
Making it as easy as possible to participate in your event is vital to converting those registrants to attendees.
Include enough question fields on the registration form so that meaningful analysis of your leads can be made. But don’t ask for their life story.
Your auditorium should be simple to navigate, as should the initial landing page, clearly marking how and where to attend the Live presentation.
It’s amazing how many people are turned off participating in an online event, because of over complicating these two variables!
Create content that is related to your webinar topic and promote it. Simple!
By writing blogs that explore the subjects discussed during your event, you’re essentially giving prospective attendees a little taste of what they can expect.
A concerted effort to spread the word of your event via social media content is critical.
Regularly posting about your event on all your social accounts ensures the maximum possible exposure of your event, to your audience.
Remember, that one piece of content could be the key to converting someone who registered because they read the email, to an attendee, intrigued by an opinion you’ve voiced.
Include relevant information about the event (time, date, presenters etc.) and really emphasise the benefits of attending in order to build anticipation for the webinar.
Forging a relationship with your customer base (prospective or current) has become so important these days.
People want more of a connection with the people they do business with.
This can be applied to your prospective viewers and registrants.
If they have questions about your webinar or the topics discussed, let them know you’re on hand to talk to them!
At the end of blogs, remind them that the comments section is there, for that specific purpose.
Include your support email within your event reminders.
Keep those channels of communication open and promote an open dialogue. That way, you have a better chance of converting registrants into viewers if they have their concerns or queries about your event answered!
Including a Call To Action is often surprisingly overlooked sometimes by marketers.
They’re an effective way of getting people to act upon things discussed within your content, so it’s imperative to apply them here.
If you’re sending out a reminder email, include auditorium links, in relevant places, within the text.
Blog? Internal links within the text and, if possible, a banner at the end of the piece, prompting readers to either register or view.
CTAs are especially useful, as you can measure how many times they were clicked, allowing for easier analysis of conversion rates.
Hopefully you’ll implement a few of these concepts for your upcoming webinars!
Were they useful in helping to increase conversion rates? Are there any better ways to increase that them? Let us know in the comments below!
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