You’ve run your webinar. You had a great number of registrations and the attendance rate was fantastic. But, how engaged were your audience? Did you give them a chance to interact? How can you even measure something like that? Here are 7 ways you can invite interaction to improve the engagement of your attendees.
Most of the webinars we run here at WorkCast include a Q&A at the end of the presentation. It’s no coincidence that this the most common form of interaction on this list. When you invite people to submit their questions at any point throughout the presentation you are really inviting engagement.
You can save all questions for the Q&A portion of the event, or you can address some questions at the most appropriate time throughout. If you have a moderator, the change in voice during the event will keep people engaged. You can even look to use attendees first names when asking questions, “Carl asks ...” for example, we all get a kick out of hearing our name mentioned on a live broadcast.
As an alternative to the Question function you could opt for Live Chat. This allows your audience to interact with each other as well as with the presenters. People enjoy a good discussion and if your audience have started one you can be sure that they have taken in the content. You could even have colleagues join the live chat to address some points raised or add some insight or to get the conversation started.
Polls can be used in a variety of ways and offer a great way to engage your audience. They can include single choice, multiple choice or open questions:
1. Use polls to review the knowledge of your audience: This kind of polls is best used at intervals throughout the webinar, as this truly keeps the attention of your audience. As with asking questions throughout the presentation, the change in voice can really attract the attention of the audience.
2. Use polls to measure learning during webinar: a great way to do this would be to ask the same question(s) twice throughout the event to review whether answers change throughout. Alternatively, you can use graded polls whereby you can offer a certificate or points reward for attaining a certain number of correct answers.
3. Use polls to build a sense of community: In order to gain more in depth information on registrants you can use a poll to ask leading questions such as how many people are watching the event in each location. This has a dual purpose, first you are asking a familiar question to warm up the crowd (comedians often employ it). Second if multiple people are watching on one screen you can get these numbers.
4. Use polls to review the quality of the webinar: Ask how attendees rate the content and presenters at the end of the event. By just firing out a series of poll questions you can collect some great information.
With the poll feature in the WorkCast platform you can show these results to attendees visually using a pie chart, this pie chart shows percentages rather than numbers, so you are not revealing any important information to attendees.
A straightforward way to interact is to send a message out into the live forum. The main use we see for this is prior to an event starting, a quick message to say that the event will be starting shortly, for example. You can also use this to prompt attendees to ask questions or engage in chat.
The use of the resources tab allows you to share various supporting documents or links that add another dimension to your event. This can be anything from a PDF of the slides used in the presentation to a link to your company website. You can also add a certificate of attendance to be downloaded at the end of the event.
The use of a redirect allows you to move all attendees to an alternate page. It is important to remember that this redirects, it does not open in a separate link. Therefore, it is important to wait until the end of the event before redirecting. You can redirect to any link you want: good suggestions would be your website, landing page, or the registration link for your next event. If you have your future events set up nice and early it’s another great way to promote the event.
Finally, another great way to measure engagement is to use surveys. As with polls you can use surveys to measure a range of things:
1. You can collect feedback from the event, measure the learning of your audience
2. You can collect some demographic information.
You can include the survey link as a resource on the page or redirect people at the end of the event.
The WorkCast platform allows the use of all of these interactions, so next time you are planning a webinar think about what you really want to gain from the event and how these interactions can help you gain that information. Remember you can access reports following the event to show you questions, poll results and survey results, so you don’t need to worry about remembering these during the event!
By Andrew Pert
Andrew Pert has been an Event manager at WorkCast for the past three years and has managed events for organisations such as Elsevier, GfK and Separation Science. Before starting at WorkCast, Andrew worked in CRM and Business Development for a Market Research Company, following which he graduated with a BA (Hons) in Business with Marketing. In his free time Andrew is a keen amateur dancer in Modern Jive and this year ran a charity Monopoly Tournament.