Podcasts have exploded in popularity over the past 10 years. In late 2015, RAJAR (Radio Joint Audio Research) found that in the UK alone, 3.7 million adults listen to them.
Undoubtedly, there is a market for you to begin creating podcasts with your business.
But, instead of creating content from scratch, could you create one using your existing webinars?
Benefits Of Podcasts
Their popularity can be attributed greatly to the growth of people commuting to and from work.
People listening to music and podcasts, while on-the-go, has contributed to the success of the format.
Business-wise, they’re an absolute godsend to many who want to create audio content, as they’re so easy and quick (depending on how quickly you manage to record!) to make.
All that’s needed is a good quality microphone, a piece of audio recording equipment or even just a quality smartphone, sometimes that’s all you need!
Releasing them is also simple, with a large range of distribution channels out there (iTunes, SoundCloud, Spotify) there are numerous options for uploading audio content.
For getting across numerous points, without worrying that the audience will be overloaded with verbal dialogue, like during webinars or presentations, podcasts are a brilliant medium.
Sticking with this, explore how you can start converting your online recordings!
Converting Webinars To Podcasts
There are a couple of options that we’ll explore when it comes to actually converting your webinars to podcasts;
- Taking the audio track from a recording and uploading it directly as a podcast
- Re-recording the audio and repurposing the content slightly
Harvesting the audio track from the video recording of your webinar is the easiest and quickest option, but not necessarily the most suitable one.
This process involves isolating the audio track from the chosen presentation (there are several programs that can do this), converting this to a .mp3 file and uploading it onto your chosen platform.
Thus, you have a podcast.
Very swiftly done and with little effort required, you have a piece of audio that adds another string to your bow, so to speak.
Those are the advantages, but there are drawbacks to doing it this way.
If you’ve attended a webinar before, you’ll notice there are lots of references to on-screen materials (slides, videos).
Podcasts remove all visual representations, so to listeners, the speaker will be referring to something that simply isn’t there.
It’s not great practice to have these audio gaps.
The second option will cover these gaps;
Taking the original script from the webinar and re-recording the audio track makes the subject matter more suitable for a podcast format.
Granted, you’re recording a composition twice, which will take a little more time. But, you’re getting a much more valuable creative asset.
It also allows you to repurpose the content, adding aspects to it that were perhaps not present during the live event.
Say you accidentally forgot to mention a useful tidbit of information or a viewer raised an interesting point during a Q&A session that didn’t get discussed fully due to time restraints, you can correct that by re-recording.
The possibility of discussing topics in a different format or from a different viewpoint can be realised by re-recording too.
As you can see, even though it’ll take extra time to create a podcast from your webinar this way, you’ll end up with a much more rounded piece of content, suitable for the format!
How To Use The Content
How would you distribute the content?
Well, that’s entirely up to you.
Generally, podcasts are uploaded onto platforms such as;
- Podcast Addict and others.
Distributing on a number of these platforms will help you reach the widest audience base possible.
If you’d like to drive people traffic to your website with your podcasts, upload it directly there.
But beware, if you don’t have a significant amount of traffic to your website already, you’re unlikely to gain many new listeners by choosing this option.
As far as how to actually use the content, again, it depends entirely on what you hope to achieve.
Are your podcasts being targeted at existing viewers of your webinars? If so, releasing them as an accompaniment to the original presentation is a good way to add versatility to your existing content.
Looking to tap into a different market segment? In that case, create a specific area on your website, dedicated to your audio content.
In closing, what works for you, works for you. Don’t feel restricted to creating a podcast from your webinars in one certain way.
See what works for you and your audience!