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That’s quite a statistic when you think about it. The thing is, there’s no other tool that is better equipped to help you deliver targeted content than an online event and the 62% of marketers who use them consistently agree.
Online events are a robust and lively marketing tool because they offer you the chance to capture your lead’s undivided (hopefully) attention for at least half an hour.
Even better, your leads are watching you through choice, giving you an un-paralleled opportunity to market the information people want to hear, directly to the people who want to hear it.
That’s all great news.
However, when it comes to making the decision to run online events it’s an unfortunate truth that all online webinar presentation software tools are not created equally. In fact, many of them are scarcely more than screen sharing software dressed up.
Which is fine, if all you need to do is share your screen with a few people, but becomes risky when you want to expand that process to an unlimited number or screens in multiple locations globally.
That’s why it’s imperative to ask yourself what it is you, and your company, need from your online event platform.
After all, why have ordinary events when the same effort can produce something far superior?
Choose an Online Event Platform That Works For You…Not the Other Way Around
Do you ever feel like your online events are stuck in a rut? You put a lot of time and effort into creating the content and driving attendance but at the end of the day something feels like it’s lacking. This could be because your online event platform is restricting your creativity.
When it comes to the look and feel of your online event auditorium, online event providers limit the amount of branding that can be used within an online event, and how. This restricts the opportunity to showcase yourself by boxing you into decreased brandability, which ultimately leaves you lost inside another company’s branding.
Obviously this is less than ideal, especially when you are trying to establish brand credibility and trust. Additionally it breaks up your attendee’s event journey at the most crucial point.
Why go to all the bother of creating branded emails and invites only to lose all sense of your brand during the online event? You should never feel that your brand is second to your webinar presentation software’s brand.
Allowing a fully branded experience is something we’re proud of at WorkCast. We feel that the strength of a good online event often lies more than just interesting content, it’s about the whole package.
That’s why we offer a fully customisable template as standard in all of our packages. We believe that giving you creative freedom is more important than populating your online event with our ads and branding, it’s as simple as that.
Content Your Way…
73% of content marketers release new content monthly, according to The Content Marketing Institute, and 78% state that video is the most leveraged content type.
This means that online events which fail to take advantage of the shift towards dynamic, rich media content run the risk of losing out and failing to capture their share of an otherwise engaged market.
At WorkCast we consider ourselves more than just an webinar presentation software. We build our software with the user in mind which is why it delivers superior online events. Our focus is always on enabling you to create the online events you want, with none of the typical restrictions which come in to play elsewhere.
What does this actually mean?
Well, we noticed that one drawback we received feedback on was the disparity between the type of PowerPoint presentations that could be delivered to a live audience and the ones that were available through an online event.
A dry and uninteresting slide deck just doesn’t cut in the online event world. Our Platform allows you to upload and stream your online event exactly as you intended it, and with as much video, slide animations and interactive polls as your heart desires.
Don’t be hampered by your platform, there’s no reason your content can’t be as interesting online as it is in person, and with WorkCast it can be.
At 3am the night before your online event you should be sound asleep and dreaming of all the leads you’ve managed to generate, not awake worrying about what could go wrong.
Understandably, the pressures of coordinating a successful online event can be tough, but when you have complete confidence that you are running your event on the best webinar platform and software, that pressure is lessened somewhat.
Rather than requiring your audience to download an third party plugin or app in order to gain access to your event, a key feature of many platforms, why not invite them to view a Cloud based presentation which requires no effort on their part other than clicking a link?
At WorkCast presentations are live video streamed to your audience. We’re not a web meeting tool either, so our platform can scale up to accommodate any size of event or audience, and offers sophisticated analytics and reporting tools so you can report on the true worth of your event.
The best thing is, you don’t have to do any of this alone. Our monitored events are our most popular solution because they provide a higher level of comfort.
Our team of dedicated event managers will ensure your event runs smoothly from a technical point of view.
Even if you prefer to run self-service events you can be sure that you are working from a robust, stable webinar presentation software that is under consistent development to ensure that it is always able to meet the needs of its users.
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Call: +44 (0)844 870 4912
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