Integration has never been more important, and not just for ease of use. Marketers want - and need - actionable data that will allow us to make decisions and create successful campaigns.
With webinar platforms, like WorkCast, you have a couple of easy options for marketing automation integration:
Integrate your webinar platform with your marketing automation platform (which is way easier than it sounds); and
Embed webinars in your marketing automation platform
With our powerful integration - WorkCast for HubSpot - marketers can create awesome webinars in just a few clicks.
Here's a step-by-step guide [with infographic]
Use the right templates - awesome templates will definitely make your life easier. Check out the HubSpot marketplace for some great customizable options.
Customization & branding - customize your landing page, thank you page, and auditorium for your brand. Make sure to include custom forms and CTAs for maximum engagement.
Create your webinar emails - create your invitation and confirmation emails (on-brand of course) linking to your landing page and auditorium.
Create lists - use HubSpot's list tool to ensure you have everything ready before the webinar starts, including: registered list (use in step 5); attended list; no-show list.
Create a fixed-date workflow - use this workflow for the reminder emails, pre-event emails, and follow up emails.
Follow up - decide on how you will follow-up with your attendees based on your webinar topic. Will they be nurtured? What type of content will they receive? Will sales get in touch? It's always a good idea to have a plan to nurture your warm webinar leads.
Want to learn mar about creating awesome webinars in HubSpot? Then sign-up for our free webinar 5 Ways to Make Your Webinars Rock with HubSpot