There has been a lot of talk about the new reactions launched by social media giant LinkedIn, who introduced four new ways to respond to a social post. LinkedIn said:
One of the things we regularly hear from all of you is that you want more expressive ways than a “Like” to respond to the variety of posts you see in your feed. At the same time, you’ve also told us that when you post on LinkedIn, you want more ways to feel heard and understand why someone liked what you said.
So what are these new reactions and when should you use them?
The longstanding social media 'like' still exists and is the first reaction offered when engaging with a post.
A celebrate reaction is the second choice which can be used to congratulate connection's milestones or announcements. A perfect reaction for hearing about a promotion or a new job!
Although a professional networking platform, LinkedIn is home to inspiring employee success stories which definitely deserves the love. We can see this new love reaction being used for charity updates, worldwide associations days, or for those who need that extra bit of support.
Every day, over 2 million thought leadership posts, videos and articles course through the LinkedIn feed, generating tens of thousands of comments every hour. The insightful reaction couldn't be a better way to follow up after reading, watching or listening to an informative blog, webinar or article.
A lot of individuals use social media as a way of finding out news and this curious reaction is the perfect way to engage with thought provoking topics.
These new reactions have brought a host of new engagement metrics for marketers, providing intelligence to what emotion your content is making your audience feel, as Maya Angelou said,
I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.