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" The best ideas are often the ones we’ve already visited in the past … "
That concept pretty much sums up a lot of marketing content that businesses produce today.
We’re covering many of the same concepts, but perhaps imagining them in a different way.
Therefore, we end up creating new conclusions and content.
If the company you’re writing for has a bank of past webinars, doing nothing, you could be sitting on a proverbial goldmine of future content!
Think of the ideas, materials and topics you could be bringing a new perspective to, via your blog!
And, repurposing content doesn’t stop with previous online events you’ve held, you can also plan to recycle future presentations into posts too!
So, with that in mind, let’s explore how to start blogging using your webinars!
First off, delve into the archives and take a look at the amount of content you have at your disposal.
Dust off those events that took place many moons ago, look at the subjects they cover and pick out the ones that, you believe, would be of interest to your readership.
This serves both the purpose of:
Plus, it’s always good to look back to move forward, as content-wise, you might unearth some forgotten gems too!
Next, of those chosen webinars, look at the concepts, ideas and materials within them, and decide what you could expand upon.
This could be:
You could look to re-explore certain aspects, such as those above, that that presentation covered, but from an updated perspective.
However, whatever you choose to re-imagine in your post, make sure it’s something your audience are likely to be interested in.
Don’t retread ground simply for the sake of getting a new post out there.
If people aren’t going to learn something useful from it, then you’re not really bringing anything new to the table.
Now, when you come to plan a particular post, take that specific content, combined with your intentions for it and create a skeleton idea of your post.
This outline should cover each of the points you wish to make and clarify any conclusions you have.
Usually, when creating a rough idea such as this, the type of blog you’re writing will soon become apparent.
For example, your post could take on one of the following formats:
Drawing up an outline before you actually begin writing the post is advised.
Mainly because it will make writing the content much easier and give your writing some focus too, ensuring you keep on topic!
After you’ve built that skeleton, you’re now ready to begin fleshing it out!
Use the content at your disposal to drive your creativity and inspire your writing
It might also help to read similar posts available on the subject you’re talking about (if the type of blog you’re writing would benefit from this!).
Sometimes other people’s opinions and ideas can reinvigorate your own creative juices!
Looking at someone else’s writing style, for example, might inspire your content, making it more impressive from a reader's standpoint.
It’s not strictly copying, as long as you’re not directly lifting sentences from other blogs!
It just helps you to create a more balanced, informative and well-rounded piece of content.
If you begin struggling for ideas when writing, revisit the original webinar you’re basing the blog on, and thoroughly run through it again.
Check if you’ve missed any nuggets of info that might add some extra spice to your post!
Think of points to make within your post that will make recycling the content worthwhile!
And finally, as easy as it may be to say; let your creativity and imagination run wild!
Blogs are supposed to be more informal than their whitepaper counterparts.
So, you can afford to be more relaxed in your tone and writing style.
Remember, if your topic allows it, have some fun with it!
Create something that your readership will view and want to find out more about.
All the while, still creating something that will inform them too!
As usual, if we’ve missed anything out (lets face it, i’m certainly likely to have...) or you’ve a better method of blogging using existing content, let us know in the comments below!
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