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Presenting a webinar is no walk in the park. Our online events team helps to deliver thousands of webinars each year and we can assure you that just because someone is a subject matter expert, does not make them a great presenter.
48% of attendees have said that webinars were least enjoyable when there was a poor presenter, which is why it’s essential to ensure that your webinar presenter has the right skills and experience for the job.
We have compiled a list of top 10 tips every webinar presenter should know, so that you can make sure your webinar presenters are equipped with the know-how to deliver an engaging and memorable presentation every time.
32% of attendees said they felt the most engaged when the webinar host was passionate and energetic, so encourage your webinar presenters to showcase their personality while presenting.
How do you do this? Well, you could start by acting natural and speaking in a more conversational way. Remember, webinar scripts were written to be spoken aloud, so ensure that they sound natural. You can do this by writing your script in short, punchy bullet points and reading it aloud, so it doesn’t feel like you’ve put another person’s words in your mouth.
Bringing some energy to your webinar presentation will also help to increase audience engagement and prevent drop-offs. Attendees would much rather spend an hour listening to an industry expert who is passionate about what they are saying, rather than some monotonous robot who is reading straight from a script.
Webinar presenters are selected for their real-world experience in the chosen topic, so if you’re presenting a webinar you should try and share some of your own personal experiences with the audience.
For example, you may want to share how you applied the theory you’re discussing to the workplace and this results this drove. This is information attendees can’t just learn in a text book or blog post, which will lead to increased interaction, as it will likely prompt questions from the audience. Just ensure that your stories don’t veer too much off course, or if they do, try and rein it back in as soon as you can.
Audiences make judgements about you and your message in the first minute, so it’s important that you grab your audience’s attention in the first 60 seconds and encourage engagement to ensure they stick around.
If you’re running a webinar for 30 minutes or longer, you need to make the most of every second to keep your audience engaged throughout. You can do this by utilising various interactive features, such as live polls, live chat and a live Q&A at the end, so your audience can interact with you in real-time. This two-way interaction will help to break down the barriers between the audience and presenter, increase viewing time and improve attendee satisfaction.
Using rich media, such as images, GIFs and videos will also help to improve engagement - as 90% of information transmitted to the brain is visual. The old saying goes: “a picture is worth a thousand words”, but when it comes to video a 1-minute video is equal to 1.8 million words to your audience.
Meeting the expectations of your audience, or serving user intent, is integral to the success of your webinar. You want your audience to leave your webinar feeling as though they have invested 30-60 minutes of their life wisely - taking away some newfound knowledge, solutions or inspiration.
You want to ensure that you deliver on your promises e.g. if in your webinar promotion, you guaranteed registrants you would teach them how to create a step-by-step email workflow, then make sure you deliver.
Gathering feedback is a great way to ensure that you have delivered a satisfactory webinar and met your attendees’ expectations. This can be done by simply sending a follow-up email asking: "How did we do?”.
“Good afternoon” may be a appropriate greeting where you are in the world, but it may not be for your global audience. Speak the language of your target audience and tailor your opening and closing statements to reflect the difference in time zones when presenting i.e. keep your intro open.
An example of an open introduction would include greetings, such as “welcome” or “hi everyone, thanks for attending”. That way you don’t alienate your audience by only greeting a small percentage of attendees and everyone is happy.
Plan for the worst and hope for the best. If you lose your internet connection or your phone gets cut off what are you going to do?
Making a plan A, B and C ahead of the presentation will make any potential issues seem immediately less stressful. Always have a printed or local version of your slides with you, so you can continue to present if you experience any problems with your internet connection.
Remember, your moderator or fellow presenters can transition your slides for you while you log back in and if you lose your phone connection your moderator can come back online and keep the audience informed.
Above all, stay calm.
One thing to always keep in mind when creating slides for your webinar presentation is that “less is more”. This means that you should keep your slides simple, with plenty of white space, concise copy and clear imagery. This will draw the audience’s attention to the most important information, without distracting them.
Leaving white, or unused, space on your slides helps to improve the readability of your content, while creating a better user experience and breathing space for attendees.
Creating presentation slides also gives you the opportunity to make your brand front and centre. Consistent branding helps to improve brand recognition, build trust with customers and increases revenue by up to 23%, so you can make your brand shine by:
We all like to be fashionably late, but this is not a party, this is a webinar. Make sure you show up on time, so you can start right at the scheduled time, without making your audience wait.
Always log in to your webinar platform at least 15 minutes before the scheduled starting time to ensure everything is working correctly, such as your mic, internet connection and webcam. This is particularly important if you have international attendees who are tuning in from a different time zone and only have a small window of time to attend your live webinar.
Also, ensure that you remain within your allocated time. If you advertised that your live webinar would run for 60 minutes, try to stay within that time, rather than running over. However, if you are inevitably going to run overtime, just make sure you give your audience a heads up, in case they need to leave and want to ask a quick question before they go.
Grab your audience’s attention in an engaging way when presenting and think outside the box. Whether it’s by showing a video of you presenting at a conference or a news article as a way of introducing yourself to attendees, there are no rules when it comes to presenting.
Depending on your webinar platform, you could mix things up by using screenshare or webcam during your presentation, as another creative way to boost engagement. However, just be mindful that you lock the door if you decide to turn on your webcam. We’ve all seen that BBC interview where the professor’s children hilariously gatecrashed his live TV interview.
As the old cliche goes: “practice makes perfect.” The same holds true for your webinar presentation, so make sure that you log into the webinar platform a couple of days beforehand to familiarize yourself with the software and plan what you need to do on the day - be it sharing your screen or pushing out live polls.
If you’re struggling with the platform and require some guidance, you can book in a run-through with your webinar provider, so you feel more confident on the day.
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