Top 10 Tips For Running Webinars

Chelsea Wilkinson
08-Sep-2016 10:30:00

The webinar creation process can sometimes seem complicated. Especially if you are new to creating them. There's new software to get to grips with, an engaging presentation to create, and let's not forget actually promoting it and attracting attendees. But the good news is, it doesn't have to be complicated, especially if you follow the top 10 tips for running webinars:



 1. Set out your intentions

Is a webinar really the right tool for your needs?

Good reasons to host a webinar typically include; lead generation, audience interactivity, e-learning, partnerships, industry expert speakers and Q&A opportunities. 

2. Get a support team involved

Assign staff to handle specific tasks leading up to and the launch of your webinar.

For example a producer to recruit speakers, a journalist to shape the content and marketing to promote. 

3. Give yourself plenty of time

Not giving yourself enough time to produce and market your webinar, can lead to poor results.

Typically 6 weeks from booking in a webinar to launching is a good time frame. 

4. Don’t turn it into a sales pitch

Retain your audience with valuable content. Choose a specific topic you can go into detail with and form an agenda.

Having a pre-prepared script will help you stay on topic, and make keeping track of time much easier. 

5. Source the right speakers

Make sure you have a moderator who can engage with the audience and not zone them out.

Your speakers should be skilled in the subject area and comfortable talking for the duration of your webinar. 

6. PowerPoint slides

Prepare some visuals to go alongside your discussion, be careful not to use 100’s of bullet points as you don’t want to bore your audience.

Use simple animations and a few visuals to back up your content. 

7. Have a run-through

You should have a run through of your agenda a few days before launch.

Make sure you test your equipment and that everything is functioning as it should be. ALWAYS do a run-through using a landline and a hardwire.

8. Market, market, market

You should use a combination of methods to reach your audience.

Remember, it’s much easier to target a specific audience for your niche topic than a widespread campaign. 

9. Accept things can go wrong

Even the most prepared event can have a few hiccups, after all, it is live and involves technology.

Have a technical assistant on hand and besides, if your webinar is too scripted it can come across as suspiciously non-live. 

10. Prepare for on demand

Make sure it is available within 48 hours post launch and your registrants are sent a notification of this.

This is also a great opportunity to re-market the webinar to get new leads.


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