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If you're looking for the best webinar platform for an upcoming event, stop typing variations of "best webinar platforms" into Google and follow these four easy steps instead:
Following these four steps will help you find a webinar platform that is optimized for exactly what you need, which will save you time, money, and a whole lot of stress when you actually start running webinars.
The first thing you need to do is to write down what your webinar goals are and prioritize them. Once prioritized, correlate each goal to webinar platform features that will help (or hinder) your ability to achieve that goal.
For example, if you run webinars for lead generation purposes your goals may look something like this:
|Goal||Priority||Platform Features Needed|
|Easy to use||Low||
Regardless of why you're running your webinar - whether it's for lead generation purposes, to establish thought leadership, or you're offering sales demonstrations via webinars - these four questions will help you eliminate webinar platforms and software packages that are not optimized for your use case:
Most webinar providers tier their software packages based on these four criteria, so having the answers to these four questions will allow you to quickly scan through options and find the one that's right for you.
Have 15 minutes? Learn everything you need to know about choosing a webinar provider from one of our webinar experts at WorkCast.
When searching for a webinar provider, there are three types of platforms you can choose from:
Once you know which type of webinar platform aligns with your webinar goals...and budget, you can start comparing providers and webinar software packages to find one that best suits your needs.
The last step you need to take to find the best webinar platform for you, is to take the platforms for a test drive. Most webinar providers require you to commit to a one-year contract, so its important you understand exactly what you're signing up for.
Once you have narrowed down your options to a few possible webinar packages or providers, request a live product demonstration from their sales team to get a guided tour of how to use their platform.
After your demo, if you're still considering using their webinar software, request a free trial. Free trials are the best way to test out what their customer experience is like using their technology, so don't be afraid to ask for one.
The webinar platform that you choose will impact every single event you run this year, so look for one that has features and functionality that will empower your strategy and help you achieve your webinar goals.
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